Making life better for coffee farmers around the world.

 The Human Bean is pleased to help support programs that go beyond our immediate responsibility as a specialty coffee retailer. Farm Friendly Direct not only plays a vital role in creating relationships that will ensure the supply of superior coffees, it also promotes conservation and sustainable coffee growing practices.

There's a world of opportunity to make life better for the farmers who grow coffee. Yet in most cases, only a tiny fraction of the money spent on coffee actually makes it back to the farmers who grow it.

The Farm Friendly Direct program seeks out coffee farmers who are willing to beat the odds and grow the finest coffee possible. It seems only right to reward their courage with long-term relationships and immediate benefits, bringing them a measure of economic security while ensuring a steady supply of top-quality coffee for you.

We have teamed up with our coffee roaster to bring this vision to life. As The Human Bean grows, more funds will be allocated to the coffee farmers and their communities.

How Farm Friendly Direct Works

After visiting selected farms that grow first-rate coffee, above-market prices are negotiated for their harvest. The team consults with the farmers and community leaders to determine what their local needs are, allocating the extra money from the harvest to go toward local improvement projects. Furthermore, oversight from the Farm Friendly Direct team cuts out the overhead that often occurs when third-party organizations try to do the same thing.

We already have several completed projects and more underway in Guatemala, Costa Rica, Papua New Guinea, El Salvador, Peru and elsewhere.   Farm Friendly Direct is a business that's built on the concept that everyone will win if they give and receive their fair share.

Benefits of Farm Friendly Direct Quality coffee is grown to our specifications.   All funds go directly to farm and community improvement projects, and are overseen by the Farm Friendly Direct team.   Long-term relationships are built with farmers, creating a steady supply from their harvests for years to come.